Case Study: Lycetts Festival of Hunting

THE BRIEF: Expert event organisers, ADDO Events appointed Bloxham PR to support its flagship project, Lycetts Festival of Hunting, with a brief to stimulate awareness and drive ticket sales, alongside communicating the newly appointed title sponsorship and subsequent rebrand.

Image: Sarah Farnsworth Photography

Image: Sarah Farnsworth Photography

Celebrating the landmark event of the countryside community calendar, Bloxham PR rolled out a three-phase strategy supporting the event, pre, during and post event. Activity showcased the events offering and fed the news agenda with a steady stream of creative content. Competition placements bolstered activity and allowed added value to be offered to publications where advertising spend was unavailable.

The new challenge for 2019 to was to amplify engagement with the event’s many varied and vibrant trade stands. Bloxham PR’s solution was to introduce a well-received Flagship Exhibitor programme, inviting exhibitors to join an elevated promotional package showcasing the offering they bring to Lycetts Festival of Hunting. 

Full guest list management was handled by the team to maintain and elevate press attendance from previous years, utilising the agencies strong connections and relationship building abilities. A seamlessly efficient on-site press office was provided to host the flurry of press, photographers, influencers and not to mention socialites aplenty in attendance on the day.

Photography and videography briefing requirements were also fully taken care of by Bloxham PR to ensure the content cultivation opportunities at the event were maximised, while respecting the stringent photography and filming restrictions in place.

Image: Sarah Farnsworth Photography

Image: Sarah Farnsworth Photography

Image: Sarah Farnsworth Photography

Image: Sarah Farnsworth Photography

The results…

  • A saturation of media coverage across the nationals, country lifestyle, equestrian and fieldsports press

  • Multiple pieces of hero coverage in The Telegraph, both pre and post event, in print and online

  • Numerous examples of impactful big feature coverage in Horse & Hound, The Field, GB Rider, The Countryman’s Weekly and more

  • 93% coverage uplift from the previous year

  • 88% of all coverage achieved referenced title sponsor, Lycetts

  • Sustained press attendance with representatives from The Telegraph, Country & Town House, Country Life, Horse & Hound and The Field in attendance 

  • Over 60 press and influencer social media posts

Image: Sarah Farnsworth Photography

Image: Sarah Farnsworth Photography

Testimonials…

  • “You girls were the best anyone could wish for, so efficient, calm, organised, fun, reliable, what more can I say!”
    Katie Tottenham & Georgie Fowle, ADDO Events, Lycetts Festival of Hunting Event Organisers

  • “I really appreciated the teams help yesterday – you were super-efficient and it was a pleasure to work with you!”
    Sarah Farnsworth, Award Winning, Internationally Published Fieldsports Photographer & Official Event Photographer for Lycetts Festival of Hunting

  • “It was a pleasure to work with you all. Thank you for making our job significantly easier!”
    Ashley Fry, Managing Director of Reckless Abandon Media