The English Whisky Co.
Bloxham worked with The English Whisky Co. to deliver a PR campaign to celebrate the 15th anniversary of the brand, as well as the launch of England’s first ever 15-year-old single malt whisky. This included working on a press and influencer launch event, along with a PR campaign commanding extensive research, nurturing contacts, and creative press pitching, to gain exposure in both national and regional press for the brand and product. The press and influencer launch event saw Bloxham create the concept, organise logistics, and secure a guestlist of attendees.
THE RESULTS ARE IN
4 TV and radio founder interviews secured including BBC Countryfile, ITV News Anglia and BBC Radio Norfolk
59 media credits were published during the campaign, including placement in The Telegraph, Evening Standard, Olive Magazine, Norfolk Magazine, Eastern Daily Press and more
Over £107,000 in PR value achieved
Guestlists secured included editors and news reporters from local publications (newspapers and glossy lifestyle magazines) and TV/radio stations, along with industry and local influencers
FROM THE HORSE’S MOUTH
“Just want to say a huge thank you for such a successful event. We are thrilled with how it went.” - Katy Nelstrop, Marketing Director, The English Whisky Co.
