Fairfax & Favor USA VIP and Influencer Engagement
To facilitate Fairfax & Favor’s launch in the US, Bloxham are pleased to be leading on VIP and influencer engagement stateside. With aims to increase exposure on social media, create buzz around the brand as it launches in a new territory and support a PR accreditation campaign when VIPs are spotted wearing the brand.
With a focus on Western America, Bloxham gifted a selection of clothing, footwear and accessories from Fairfax & Favor to a number of celebrities with a view to wear them for press events, appearances and social media, including Billy Ray Cyrus, Firerose, Donna Barton, Carson Kressley, Courtenay DeHoff, Bonnie-Jill Laflin and Sacha Visagie.
THE RESULTS ARE IN
Coverage achieved across broadcast and press including Good Morning America, People Magazine and Country Now.
Over 100 social media credits from Billy Ray Cyrus, Firerose, Donna Barton, Carson Kressley, Courtenay DeHoff, Bonnie-Jill Laflin and Sacha Visagie.
FROM THE HORSE’S MOUTH
“I am LOVING all my Fairfax & Favor pieces. It has been so fun sharing the brand with my community. The cowgirls are loving it!” - Courtenay DeHoff, Television host and speaker
“Received my delivery today and let me tell you, I’m blown away by the quality of this brand!!!! I’m in LOVE! If they’re looking for more ambassadors count me in! I can’t wait to do an unboxing and photo and video content for this.” - Sacha Visagie, Country Musician
“We just LOVE the pieces & have been wearing them everywhere!! So beautiful. My boots are just stunning!!! They are simply perfect! Billy loves his gifts too! Thank you so very much for all your help. We look forward to wearing all the gorgeous pieces you sent.” - Billy Ray Cyrus and Firerose, Country Musicians
“The boots are beautiful. And they fit! I love that they are such a dark navy that they could pass for black. I look forward to wearing them for our Derby coverage.” - Donna Barton, horse racing presenter and former US jockey
