Lydia Millen and Fairfax & Favor at Burghley
Bloxham secured luxury British lifestyle influencer Lydia Millen (@lydiamillen) to create content with Fairfax & Favor surrounding the premier show in their events calendar, Burghley Horse Trials. The aim of the campaign was to engage Lydia and her wide-reaching follower base with the brand’s history as they celebrate their 10-year anniversary.
The trip started with Lydia arriving at the home of Fairfax & Favor, Narford Hall, and enjoying a private afternoon tea with the Fountaine family. Lydia took a tour of HQ, the original stables and the gardens guided by Marcus ‘Fairfax’ Fountaine, before taking an exclusive first look at AW23 with Senior Designer Lauren Price.
The next day, Lydia and Marcus were transported by helicopter to Burghley Horse Trials, where she enjoyed Cross Country Day and spent time on the stand to launch the new Beatrice blazer.
THE RESULTS ARE IN
Lydia covered the event on her stories and shared both a carousel and Reel to her 1.3 million followers, amassing over 49k engagements
Lydia’s vlog of the event received 96k views and 2.8k likes.
FROM THE HORSE’S MOUTH
“FABULOUS time! Thank you so much Maddi – dream to work with you and the team at F&F. Thank you for arranging and for so much support – so so lovely spending time with you all in the wonderful setting – thank you again” - Carrie Grayson
“I can’t believe how much coverage she has given us. Mega. Unbelievable.” - Marcus Fountaine, Co-founder, Fairfax & Favor
