100 Acres: A Christmas Campaign - Amplifying Brand Awareness in the Q4 Gifting Period

Following a consistent always-on presence throughout the year, we strategically amplified activity in Q4 to maximise visibility during the peak retail and gifting period.

SCOPE OF WORK: Working from a curated target media list, we secured product-led placements across both print and digital, positioning 100 Acres as a considered choice for Christmas gifting, winter wellness and seasonal self-care.

We utilised press contacts to create a press gifting campaign and successfully seeded 20 editors and saw press coverage in the leading consumer titles both in print and online.

THE RESULTS ARE IN

27 pieces of coverage across the campaign

Audience of 69.1M

Highlights of coverage include:  Sheerluxe, Collagerie, RED, Country & Townhouse, Grazia English Home, ELLE, Stylist , YOU magazine

Secured product gifting with 20 editors

FROM THE HORSES MOUTH

“Thanks so much for thinking of me with 100 Acres. I'd love to receive the Christmas candle – it looks divine!  In the meantime, let me see where we can put some product placement, as you know I'm a big fan of the brand, so you don't have to ask twice for support - and of Bloxham of course!!” - Tamara Corin, Beauty Editor at The Handbook

“Thank you for sending me the glorious box of 100 Acres goodies – the smell is heavenly! I loved the brand when I first came across them after my stay at Calcot & Spa.” - Annie Vischer, Beauty Director at Grazia

“The most divinely scented products! And I love to support a fellow stroud-based beauty brand!” Bridget March, Freelance Editor