24 Hours of Vinotherapy and Lakeside Lodges

Launching South Lodge's first wine harvest as a defining brand moment, generating national awareness for its vinotherapy spa treatments and positioning the hotel at the forefront of UK wine tourism.

— Strategic event creation and storytelling
— Luxury brand partnerships and collaborations
— Press engagement, guestlist curation and hosting
— Experiential activations and guest experience design
— Media relations and earned coverage generation

Curated Media Event: Attended by journalists from Decanter, Glamour, Elle, iPaper, and YOU.
Influencer Stays: Including Emily Tierney, Demelza May and Georgie Fenn.

THE RESULTS:

50 pieces of national coverage
Including Conde Nast Traveller, Forbes, Vineyard, Red, Marie Claire, The Guardian

154M total audience reach

60 social credits

“The Reeds might be Britain’s best hotel experience” - The Square Mile
“South Lodge is one of the top wine spa’s in the world.” - Alicia Miller, Decanter