Fairfax & Favor Advent Calendar
To coincide with Fairfax & Favor’s virtual advent calendar The Fairfax & Favor 12 Days of Christmas, they asked 5 VIPs to unbox a selection of products on their social media to encourage followers to enter their website competition to win over £10,000 worth of Fairfax & Favor prizes. In addition to this, Josie Fear shared a giveaway with her followers to win four items of their choice from the brand.
THE RESULTS ARE IN
The campaign reached over 3 million accounts across all five VIP’s social platforms and Fairfax & Favor saw an influx of new followers and competition entries on their website.
Engaged key VIPs including Georgia Toffolo, Josie Fear, Charlotte Dujardin CBE, Laura Blair and Esme Higgs.
FROM THE HORSE’S MOUTH
“It goes without saying, I really enjoyed working with Fairfax & Favor on this festive activation and am really pleased to see it also resonated brilliantly with my audience.” - Georgia Toffolo
