Bloxham PR

BRAND DEVELOPMENT AND COMMUNICATIONS AGENCY

Bloxham PR is a fully integrated communications agency working with some of the most powerful brands within fashion and luxury lifestyle sectors. 

Mistamina Press Breakfast

THE BRIEF: To celebrate the launch of Mistamina’s debut collection with an intimate press breakfast. 

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A snapshot of feedback from guests...

“Thank you for a heavenly breakfast – adore the collection!” Jewellery and Watches Editor, Tatler

“I have to say I really loved the jumper and the blue shirts. At that price point they will fly off the shelves. If there is anything I can do to help, just let me know!” Freelance Stylist

Coverage was secured in...

  • Double page spread profile in S Magazine
  • Six page profile within Tatler
  • Inclusion in Country & Town House's Great British Brands
  • Double page profile in Sloane Square Magazine
  • Brand profile on Riddle Magazine

Fairfax & Favor Dinner

THE BRIEF: To welcome press to an intimate dinner at Mews of Mayfair to celebrate the launch of Fairfax & Favor’s AW17 collection. 

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A snapshot of feedback from guests...

“Thank you so much for Wednesday night we had such a fun evening and it was really great to meet you and the boys and hear more about the brand.” Fashion Assistant, ELLE

"Thanks so much for a fun dinner last night" Editor, Country & Town House

“Thank you so much for such a wonderful evening- so nice meeting the Fairfax & Favor team.” Junior Fashion Editor, Harper’s Bazaar / Town & Country

“Thanks so much for such a lovely evening last Wednesday” Freelance Stylist, Sunday Times Style

Coverage was secured in...

  • Multiple inclusions in an online gallery for ELLE Online
  • Multiple inclusions within Country Life
  • Multiple inclusions in Country & Town House, in print and online
  • Feature in ‘Off the Record’ in Drapers Magazine
  • Full page in Thoroughbred Owner & Breeder

Shooting & Country Clothing Press Day

THE BRIEF: To welcome customers and press to celebrate the launch of the Farlows own-label Fieldwear Collection, and explore the new AW16 collections from the hero brands within the Farlows shooting portfolio. 

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A snapshot of feedback from guests...

“It was lovely to meet you too, thank you for showing us around. Please send over product options and we will see what we can do.” Senior Fashion Assistant, Town & Country

“It was such a lovely event and great to hear it went well.” Digital Editor, The Gentleman's Journal

“Thank you for the invite. It was great to look around the shop and try that ridiculously good sloe gin too”, Ross Turner, Adventurer and Speaker

“Thank you so much for inviting us both, I absolutely loved the new tweeds. Also Edd and I are very impressed with your goodie bags!” Marina Gibson, Pro Angler

Testimonials from Farlows, and partner brands...

“This is just a quick email on behalf of all of the team here at Farlows to thank you for your work in creating a marvellous day yesterday, which showcased our brand to very best advantage. It is unheard of, in my experience, for all of the press who confirm attendance at an event to actually attend - and more besides. That was due in no small part to your work behind the scenes and it created a great atmosphere in-store, enhanced by the hospitality you all offered throughout the day.” Marketing Manager, Farlows

“On behalf of Alistair, Gillian & myself I just wanted to say a huge thank you for kindly inviting us to attend your event yesterday. We all felt that it was a hugely successful and productive day with a constant stream of press and customers with a couple of sales thrown in!” Head of Marketing, Tusting

Coverage was secured in...

  • Gentleman's Life
  • Country Life
  • Country & Town House
  • Sporting Gun
  • The Field
  • Le Regarder
  • The World Shooting Guide. 

Racing & Fashion Preview

THE BRIEF: To celebrate the appointment of Camilla Henderson as an official South West Ten brand ambassador, and support the positioning of the luxury outerwear label as the go-to brand for racing fashion.

Former Gold Cup winning jockey and now trainer Sam Thomas on the panel with South West Ten brand ambassador Camilla Henderson

Aligning a brand with key influencers has become vital in achieving commercial success. The Bloxham PR team worked with South West Ten and their newly appointed brand ambassador Camilla Henderson, to choreograph an event which brought together the best of the racing fraternity – a key target demographic for the brand.

Guests arrived to Corse Lawn House in Gloucestershire to enjoy a champagne and canapés reception. With photos of famous racing personalities and winners adoring the walls of the charming country house, it provided the perfect setting to host the event. Guests were invited to listen to Channel 4 racing presenter Gina Harding in conversation with Camilla Henderson. The sartorially savvy pair talked through ‘what to wear’ at the races, giving their exclusive insight into what looks from the South West Ten collection paired perfectly for the season ahead, from The Open at Cheltenham to Royal Ascot. Next to join the esteemed panel was Gold Cup winning jockey turned trainer Sam Thomas who went through his top tips for the weekends racing.

This event not only enhanced the visibility of South West Tens relationship with Camilla Henderson and their association with the racing world, but facilitated editorial content for the brand within key target press including GL Weekend, Cotswold Allure and Cotswold Style, as well as multiple digital platforms, generating effective exposure amongst the most relevant circles. 

All photography courtesy of Mike Sumner Photography