Bloxham PR

BRAND DEVELOPMENT AND COMMUNICATIONS AGENCY

Bloxham PR is a fully integrated communications agency working with some of the most powerful brands within fashion and luxury lifestyle sectors. 

BTS: Holland Cooper x The Telegraph Country Style Shoot

On a sunny Autumnal day, we met Cotswolds-based designer Jade Holland Cooper at esteemed racehorse trainer Jonjo O’Niell’s yard to shoot something exciting for The Sunday Telegraph.

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Ahead of the acclaimed November Meeting at Cheltenham Racecourse, 16th-18th November, Jade showed us how to style the perfect race-day outfit. Thinking of the silhouette your outfit creates, whilst also dressing for the weather is a must for a day at the races, says the founder of British lifestyle brand Holland Cooper.

Image: Andrew Crowley for The Telegraph

Image: Andrew Crowley for The Telegraph

Outfit one
Houndstooth Coat with burgundy trilby

“When racing you always have to consider the weather, it can be very changeable at Cheltenham, I find a long coat teamed with slim fit J Brand jeans is a clever choice for layering. I like to top off a monochrome outfit with a burgundy Holland Cooper trilby, which adds a colour pop whilst completing an outfit.”

Image: Andrew Crowley for The Telegraph

Image: Andrew Crowley for The Telegraph

Image: Andrew Crowley for The Telegraph

Image: Andrew Crowley for The Telegraph

Outfit two
Tawny trench and camel trilby


“Made from classic Tawny tweed, the Marlborough trench coat is warm enough to last the full day at the races. This piece is a nod to heritage style whilst also offering a fashionable take on the classic. I pair it with fine knitwear, trilby and Stuart Weitzman boots for a smart, sharp look.”

Outfit three
Red tartan jacket


“At Cheltenham there is far more tweed than at other racecourses, hemlines are longer than they are at Aintree, but this doesn’t mean you can’t stand out. I’ve accessorised with thigh-high Balmain boots and my favourite Celine sunglasses, for a chic look. I’m wearing Holland Cooper’s Windsor jacket in red tartan due to its sharp cut and modern take on heritage.”

All pieces available at www.hollandcooper.com

Photographed at distinguished racehorse trainer Jonjo O’Neill’s yard Jackdaws Castle, Temple Guiting, Gloucestershire.

 Photo credits: Andrew Crowley, Tom Arkell, Bradley Carranceja

Mistamina Press Day at Syon House

THE BRIEF: To celebrate the launch of Mistamina’s second collection with an intimate press lunch.

Image: Arielle Shear

Image: Arielle Shear

A snapshot of feedback from guests…

“It was just the most stunning event possible!” Fashion Editor, Mayfair Times

“Thank you for a lovely time yesterday, it was wonderful to meet Missy properly.” Content Assistant, The Field

“Thank you to you and all the team for the spoiling and lovely lunch on Wednesday - such a treat. Really lovely to meet Missy too.” Freelance Stylist

“So lovely to see you yesterday in such bucolic surrounds. Thank you for lunch, it was fab to meet Missy and see her new collection.” Retail Editor, Country & Town House

“It was lovely to meet you all, and in such a wonderful setting.” Commissioning Editor, The Telegraph

Image: Arielle Shear

Image: Arielle Shear

Image: Arielle Shear

Image: Arielle Shear

Coverage was secured in:

  • Front cover profile feature secured in The Times 2

  • Profile feature secured in The Sunday Telegraph, Country Style

  • The Great Estates profile interview secured in The Telegraph

  • Interview feature secured for Country & Town House

  • Profile feature secured in Sloane Square magazine

Image: Arielle Shear

Image: Arielle Shear

Fofolino, Fine Baby Muslin Squares

THE BRIEF: Fofolino tasked Bloxham PR to launch its premium range of luxury muslin squares into the crowded UK nursery market, seeking to promote strong and sustained sales through established brand awareness.

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Supporting the wider brand marketing strategy, Bloxham PR’s core focus was to gain blanket coverage across top tier parenting titles and recruit a network of ‘mumfluencer’ advocates, combined with full social media support and blog content cultivation.

Fofolino’s modest budget was maximised by Bloxham PR to roll out a robust media relations campaign, targeting top tier parenting press to achieved widespread coverage across shopping pages and parenting essentials round ups, not to mention profiling opportunities for the brand’s founder.

The campaign was supported by an aggressive gifting strategy, allowing key product USPs to be showcased via experiential trial of the exceptional Fofolino collection. Creative news hijacking was also executed in line with the arrival of the Duke and Duchess of Cambridge’s third child to sustain momentum at a time when ‘new news’ from the brand was limited.

Elevating activity from the ongoing retainer, Bloxham PR also provided event concept creation and management to deliver a media launch event. The event saw Fofolino founder, Eugenie Haniel welcome key editors, journalists and influencers to a cupcake decorating afternoon tea at Primrose Bakery in London’s Covent Garden.

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The results…

  • Coverage achieved in Mother & Baby, Netmums, gurgle, MyBaba, angels & urchins and Town & Country to name but a few

  • A well-attended media launch event welcoming representatives from titles including Mother & Baby, Junior, iChild and The London Mother

  • Shortlisting for the Junior Design Awards, Best Product Design

  • The great and the good of the parenting world engaged with the brand including Dress Like A Mum, Pandora Sykes, Nappy Valley Net, CheltenhamMaman and more

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Lycetts Festival of Hunting

THE BRIEF: Expert event organisers, ADDO Events appointed Bloxham PR to support its flagship project, Lycetts Festival of Hunting, with a brief to stimulate awareness and drive ticket sales, alongside communicating the newly appointed title sponsorship and subsequent rebrand.

Image: Sarah Farnsworth Photography

Image: Sarah Farnsworth Photography

Celebrating the landmark event of the countryside community calendar, Bloxham PR rolled out a three-phase strategy supporting the event, pre, during and post event. Activity showcased the events offering and fed the news agenda with a steady stream of creative content. Competition placements bolstered activity and allowed added value to be offered to publications where advertising spend was unavailable.

The new challenge for 2019 to was to amplify engagement with the event’s many varied and vibrant trade stands. Bloxham PR’s solution was to introduce a well-received Flagship Exhibitor programme, inviting exhibitors to join an elevated promotional package showcasing the offering they bring to Lycetts Festival of Hunting. 

Full guest list management was handled by the team to maintain and elevate press attendance from previous years, utilising the agencies strong connections and relationship building abilities. A seamlessly efficient on-site press office was provided to host the flurry of press, photographers, influencers and not to mention socialites aplenty in attendance on the day.

Photography and videography briefing requirements were also fully taken care of by Bloxham PR to ensure the content cultivation opportunities at the event were maximised, while respecting the stringent photography and filming restrictions in place.

Image: Sarah Farnsworth Photography

Image: Sarah Farnsworth Photography

Image: Sarah Farnsworth Photography

Image: Sarah Farnsworth Photography

The results…

  • A saturation of media coverage across the nationals, country lifestyle, equestrian and fieldsports press

  • Multiple pieces of hero coverage in The Telegraph, both pre and post event, in print and online

  • Numerous examples of impactful big feature coverage in Horse & Hound, The Field, GB Rider, The Countryman’s Weekly and more

  • 93% coverage uplift from the previous year

  • 88% of all coverage achieved referenced title sponsor, Lycetts

  • Sustained press attendance with representatives from The Telegraph, Country & Town House, Country Life, Horse & Hound and The Field in attendance 

  • Over 60 press and influencer social media posts

Image: Sarah Farnsworth Photography

Image: Sarah Farnsworth Photography

Testimonials…

  • “You girls were the best anyone could wish for, so efficient, calm, organised, fun, reliable, what more can I say!”
    Katie Tottenham & Georgie Fowle, ADDO Events, Lycetts Festival of Hunting Event Organisers

  • “I really appreciated the teams help yesterday – you were super-efficient and it was a pleasure to work with you!”
    Sarah Farnsworth, Award Winning, Internationally Published Fieldsports Photographer & Official Event Photographer for Lycetts Festival of Hunting

  • “It was a pleasure to work with you all. Thank you for making our job significantly easier!”
    Ashley Fry, Managing Director of Reckless Abandon Media

Mistamina Press Breakfast

THE BRIEF: To celebrate the launch of Mistamina’s debut collection with an intimate press breakfast. 

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A snapshot of feedback from guests...

“Thank you for a heavenly breakfast – adore the collection!” Jewellery and Watches Editor, Tatler

“I have to say I really loved the jumper and the blue shirts. At that price point they will fly off the shelves. If there is anything I can do to help, just let me know!” Freelance Stylist

Coverage was secured in...

  • Double page spread profile in S Magazine

  • Six page profile within Tatler

  • Inclusion in Country & Town House's Great British Brands

  • Double page profile in Sloane Square Magazine

  • Brand profile on Riddle Magazine